The Holidays Are Not the Holidays Without Logistics
This season, record-breaking numbers tell the story: U.S. consumers spent $11.8 billion on Black Friday and another $14.25 billion on Cyber Monday, according to the National Retail Federation. A staggering 202.9 million consumers shopped during that timeframe. These numbers highlight a simple truthโthe holidays are not the holidays without logistics.
Behind every gift delivered on time and every stocked shelf is an entire network of professionals: port workers, truck drivers, warehouse teams, and distribution center staff. Here in New Jersey, we sit at the heart of this supply chain. Over one million New Jerseyans work in logistics, powering an industry that supports 764,000 direct jobs and more than 1.35 million total jobs statewide, according to a recent report by Rutgers Universityโs Center for Advanced Infrastructure and Transportation (CAIT).
The economic impact is enormous:
- $112.8 billion in personal income
- $295.8 billion in business activity
- $33.8 billion in federal, state, and local tax revenues
Yet logistics is about more than numbers. Itโs about making life easier during the busiest time of year. From ports to warehouses to trucks on the road, this industry ensures that families can spend less time worrying about supply and more time enjoying traditions.
At Circulate NJ, we advocate for this essential industry because we know its valueโand we know itโs often misunderstood. Misinformation and sensationalism can overshadow the benefits of logistics projects, creating unnecessary opposition. Our mission is to share the facts and celebrate the people who keep goods moving.
So this holiday season, take a moment to thank a warehouse worker, a truck driver, or your delivery person. Their work makes the holidays possible.
Read David Greek’s full article in the New Jersey Globe.
Learn more about Circulate NJ and how weโre supporting New Jerseyโs logistics industry: https://circulatenj.com/
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